Experienced practitioners use this list as a checklist before chasing exotic hypotheses. Hypothesis states what you will change, what you expect to happen, and why. A strong hypothesis references a mechanism («Users miss the primary CTA below the fold on mobile») rather than a vague wish («We will improve the page»). Tie each hypothesis to […]
Category Archives: Demand Generation News
Contextual advertising, on the other hand, does not rely on intimate personal details to serve advertising. This makes it safer for advertisers who want to ensure they’re showing ads on compliant pages. According to Digiday, when GDPR was set to take effect, many publishers shifted their advertising dollars from behavioral to contextual advertising, and actually […]